Finding TikTok influencers for a campaign is a filtering problem: start from every creator TikTok's own search returns for your niche, keep the ones in the right size band with real engagement, and contact the ones who published an address. TikTok's creator search is free and returns a page of candidates in seconds. Influencer platforms sell you the same candidates from a database with filters and a subscription priced for agencies. The four steps below replace the subscription with an afternoon.
The Mastros TikTok Scraper does the hard part in one export: every creator row from a search carries followers, average views, an exact engagement rate computed from TikTok's real numbers, and the email written in the bio, so a search page becomes a filtered contact list in a spreadsheet.
Why exact engagement rate is the whole difference
TikTok rounds every number on the page: 1.2M likes, 48.3K followers. A rate computed from those labels can be wrong by several percent, and two tools reading the same labels disagree. Discovery platforms compute their rates from their own crawls, on their own schedule, with their own formula.
Mastros reads the exact counts from the responses TikTok's page already requested, computes likes plus comments over views across the last ~12 posts with pinned and promoted videos excluded, and shows the sample size beside the rate. Every creator on a search page gets the same treatment, which is what makes them comparable. The exact formula is its own post.
How do I find TikTok influencers for a campaign?
Four steps: search, export, filter, contact.
1. Run TikTok's creator search for your niche
- Open tiktok.com in Chrome and search for the niche term, the way a viewer would: the product category, the activity, the city.
- Switch to the Users tab. This is TikTok's own creator search, ranked by TikTok.
- Try three or four phrasings. Narrow terms find the creators the broad ones bury, and a competitor's brand name finds creators who already work in the space.
2. Export the search with the Mastros extension
- Install the Mastros TikTok extension from the Chrome Web Store. It never sees a password and reads the page's own traffic, adding no requests of its own.
- With the Users results open, choose Creator search in the Mastros panel and start. Each result becomes a row with followers, likes, video count, average views, exact engagement rate, bio link and bio email.
- Repeat for each phrasing; the CSVs stack in one folder.
- Save as CSV. It opens cleanly in Excel in any language setting.
3. Filter by size, views and rate
- Combine the CSVs and remove duplicate usernames.
- Filter the follower column to your band. For a product launch, 10,000 to 100,000 followers is the range where a creator's audience still responds and the fee is still reasonable.
- Sort by average views, not followers. On TikTok a video reaches past the follower count, and average views is the honest measure of what a creator's post actually gets seen.
- Then sort by engagement rate, and look at the sample size beside it. A rate over three videos means little; over twelve it means something.
- Open the top twenty profiles and watch two videos each. A spreadsheet finds candidates; it does not judge fit.
4. Contact the ones who published an address
- Filter the email column to non-blank. Mastros fills it from the bio, resolving the
name (at) domaindisguises, and marks the address as a business contact when collabs, booking or PR sit beside it. - For creators with no bio email, follow the linked Instagram; the Instagram bio often has it.
- Write individually. The address was published for exactly this enquiry.
Best for: any niche, any country, in an afternoon. Every surface is free and unlimited during the launch beta, and the email column costs nothing extra on any plan afterwards.
Which route should I use?
| TikTok search by hand | Mastros export and filter | Influencer platform | |
|---|---|---|---|
| Finds creators you had not heard of | Yes, slowly | Yes, from every search phrasing | Yes, from their database |
| Exact engagement rate | No | Yes, with sample size | Their own method |
| Average views | No | Yes | Usually |
| Bio email | You read it | On every row | From their index |
| Audience demographics | No | No | Yes |
| Where your list lives | Nowhere | Your disk | Their servers |
| Price | Free | Free in beta, then by record | Subscription |
A note on region
TikTok's creator search returns results shaped by your region and language, which is a feature when you are targeting a market and a limitation when you are not. For a campaign in Southeast Asia, run the searches in the local languages; the export handles any script, and the bio email column does not care what alphabet the bio is in.
Who this is not for
- Anyone running many campaigns a month across several brands. A platform's saved searches, audience reports and campaign tracking earn their price at that volume.
- Anyone who needs audience demographics or fake-follower scores. Those come from a platform's analysis layer, not from an export.
- Anyone planning to email the whole export. The addresses were published for individual collaboration enquiries; a bulk send is spam under CAN-SPAM and GDPR.
FAQ
How do I search for influencers on TikTok?
Search the niche term on tiktok.com and open the Users tab: that is TikTok's own creator search. Export it with the Mastros TikTok extension to get every result as a row with exact engagement rate, average views and bio email, then filter in a spreadsheet.
Is there a free tool to find TikTok influencers?
TikTok's search is free. The Mastros extension is free and unlimited during its beta and turns a search page into a filtered spreadsheet. Platforms such as Tokfluence, Favikon and Heepsy offer limited free searches before a subscription.
How do I find a list of TikTok influencers in my niche?
Run three or four phrasings of the niche in TikTok's Users search, export each with Mastros, combine the CSVs, remove duplicates and filter by follower band, average views and engagement rate.
What engagement rate is good for a TikTok creator?
It varies by size and niche and shifts over time, which is why Mastros shows the exact rate with its sample size rather than a verdict. Compare creators in the same band against each other rather than against a single number.
Can I get a TikTok creator's audience demographics?
Not from the page; TikTok shows audience data only to the creator in their analytics. Ask the creator for a screenshot once you are talking, or pay a platform that estimates it.
Related reading
- TikTok Email Finder — the creator search export and where the email column comes from.
- How to Find Micro-Influencers on Instagram — the same four steps on Instagram.
- TikTok Engagement Rate: the Exact Formula — why the rate divides by views, and the rounding error.
- TikTok Engagement Rate Calculator — the free calculator, by views and by followers, with the 2026 benchmarks.