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TikTok Engagement Rate Calculator
Enter a video's likes, comments and shares plus your follower count or the video's views to get the engagement rate both ways brands measure it. Then compare against 2026 benchmarks for your size and industry.
On this video
On this video
Part of the TikTok standard
Optional. Your own Insights show it; public posts do not
The account's follower count, for the by-followers rate
The video's view count, for the by-views rate
Enter the video's likes and comments, then the account's follower count for the by-followers rate and the video's views for the by-views rate. The rate appears here as you type. Nothing is sent anywhere, and there is nothing to sign up for.
Get the rate for every video on a profile in one run with the Mastros TikTok extension4.95 out of 5 from 152 reviews across Mastros extensions
Add to ChromeHow do you calculate TikTok engagement rate?
Two formulas, and on TikTok the difference matters more than anywhere else:
By views: (likes + comments + shares) ÷ views × 100
By followers: (likes + comments + shares) ÷ followers × 100
TikTok's For You feed shows videos to people who do not follow the account, so a viral video can have more interactions than the account has followers and the by-followers rate can pass 100%. Brand benchmark reports (Rival IQ, Socialinsider) still divide by followers to compare accounts; for a single video, divide by views. The calculator shows both.
What is my TikTok engagement rate?
For one video, the calculator above with its public counts. For an account, average the last 10 to 20 videos. Your own analytics (Creator tools, Analytics) show views, likes, comments, shares and saves per video; for anyone else's account the public numbers are views, likes, comments and shares, which is enough for both formulas. To get the rate for every video on a profile at once, the Mastros TikTok extension reads the video grid and exports views, likes, comments, shares and both rates per video to CSV, JSON or JSONL; the CSV opens in Excel and Google Sheets.
What is a good TikTok engagement rate?
By followers, above 2% beats the median brand account and 5% sustained is strong at any size. By views, 3% to 5% is the 2026 range for typical accounts. Small accounts run higher on both.
| Segment | Engagement rate | Denominator | Source |
|---|---|---|---|
| All brand accounts, median | 2.01% | Followers | Quid / Rival IQ 2026 |
| All brand accounts, average | 2.60%, down 10% year over year | Followers | Socialinsider 2026 |
| Creator accounts, average | About 3.7% | Followers | Socialinsider 2026 |
| Per video | 3.85% in the first half of 2026 | Views | Socialinsider 2026 |
| Under 5,000 followers | About 4.2% to 4.4% | Followers | DemandSage, PostEverywhere 2026 |
| 50,000 to 100,000 followers | About 3.75% | Followers | PostEverywhere 2026 |
| Top creators | 12% to 18% | Followers | SocialPilot compilation 2026 |
What is considered a good TikTok engagement rate for e-commerce accounts?
Shop-focused accounts sit near the brand median, around 2% by followers, because product videos earn fewer likes per view than entertainment. The number that matters for a Shop account is conversion, so read engagement by views on the videos with product tags and compare them with each other rather than with a creator's rate. For affiliates, brands pick on engagement rate by views; above 4% on product videos is a strong pitch.
How do TikTok engagement rates compare across industries?
| Industry | Engagement rate by followers | Source |
|---|---|---|
| Higher education | 7.36% | Rival IQ 2026 |
| Travel | About 3.19% | Socialinsider 2026 |
| Nonprofits | 3.04% | Rival IQ 2026 |
| Real estate | About 3.10%, views-based, not comparable with the rows above | Dash Social 2026 |
| Fashion, beauty, entertainment | Typically above the 2.01% median | Rival IQ 2026 |
| Finance, B2B, software | Typically below the median | 2026 compilations |
TikTok's rates are three to ten times Instagram's in every Rival IQ industry, so never compare a TikTok account against an Instagram benchmark. The full table with sources is in TikTok statistics 2026.
TikTok engagement rate vs Instagram
Same formula, different platform behaviour. Instagram shows posts mostly to followers, so its by-followers rates are low (0.3% to 0.5% median for brands). TikTok shows videos to anyone, so its by-followers rates are high and its by-views rate is the fairer per-video number. A creator at 2% on Instagram and 2% on TikTok is strong on the first and average on the second. Use the Instagram engagement rate calculator for the Instagram side.
How to find the engagement rate for every video on a profile
- 01Open the profile on tiktok.com in Chrome.
- 02Open the Mastros extension and choose the engagement export.
- 03Run it. It reads the videos on the profile and calculates both rates per video.
- 04Download CSV, JSON or JSONL; the CSV opens in Excel and Google Sheets. Sort by the views-based rate to find what the audience responded to, or average the column to vet a creator against the table above.
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Frequently asked questions
Related: the TikTok scraper, the engagement rate calculator hub and the Instagram engagement rate calculator.